Back in my day, Soda Rock was the cornerstone of the area, literally being the corner between Chapel and Toorak Road. It has a very cool retro-American vibe and you can tell the staff have a bit of fun working there. It has a few fond memories for me due to being one of my first intersections I crossed when I moved to Melbourne. And I’m glad Soda Rock managed to find a new home in the Jam Factory, being such an iconic character in the South Yarra foodscape.
I went for the combo option with beef and bacon cheeseburger, fries and a Dr Pepper. The burger was good and I rather liked the bun and even the plastic cheese too. It was an enjoyable burger. It kinda reminded me how Burger King (or Hungry Jacks, ugh) could have been good. The staff apparently do a jig from time-to-time but fortunately I was allowed to eat my meal in peace, silently judging.